VKontakte as a Tool For Event Marketing : Case: Kainuun Liikunta RY
Zolkin, Ivan (2019)
2019
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2019052912941
http://urn.fi/URN:NBN:fi:amk-2019052912941
Tiivistelmä
The aim of this Bachelor’s thesis was to find a budget method of attracting as many participants from the Russian Federation as possible. The main goal to achieve was to determine the most effective method of marketing the event, as well as, determining the target audience for its further targeting in the social network VKontakte. Statistics, theory and a survey were used to achieve these goals. The questionnaire was conducted among residents of St. Petersburg, Moscow and other Russian cities who participated in Vuokatti Hiihto 2019.
The thesis was commissioned by Kainuun Liikunta Ry. This organization is responsible for promoting sports and organizing sport events in Kainuu region.
The thesis is based on existing methods of event marketing via social media with supplemental materials specifically to Vuokatti Hiihto. Nevertheless, the concept can be used as a base for further researches and improvements, to become successful for other competitions, organized by Kainuun Liikunta. Evaluation and performance level of this study can be a subject for another thesis.
The result of the study was a list of recommendations and a definition of the ideal Russian client for Vuokatti Hiihto, which can help in the expansion into the Russian market. The recommendations were given on the basis of the previous knowledge of the event and social media marketing. The theoretical part of the thesis and the survey results were also taken into consideration. The survey that was taken during the study also provides valuable information to the commissioning party.
The thesis was commissioned by Kainuun Liikunta Ry. This organization is responsible for promoting sports and organizing sport events in Kainuu region.
The thesis is based on existing methods of event marketing via social media with supplemental materials specifically to Vuokatti Hiihto. Nevertheless, the concept can be used as a base for further researches and improvements, to become successful for other competitions, organized by Kainuun Liikunta. Evaluation and performance level of this study can be a subject for another thesis.
The result of the study was a list of recommendations and a definition of the ideal Russian client for Vuokatti Hiihto, which can help in the expansion into the Russian market. The recommendations were given on the basis of the previous knowledge of the event and social media marketing. The theoretical part of the thesis and the survey results were also taken into consideration. The survey that was taken during the study also provides valuable information to the commissioning party.