Starting a restaurant business in Finland : Preparing to open a Vietnamese restaurant in the city of Lahti
Phan, Thao (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052913230
https://urn.fi/URN:NBN:fi:amk-2019052913230
Tiivistelmä
This thesis aims at giving new entrepreneurs an overview to the business establishment. Throughout the research, some basic business practices are introduced and explained in detail so that the new entrepreneurs can prepare themselves before joining the business world. The thesis also studies the feasibility of the Vietnamese restaurant in the city of Lahti using the given theoretical framework.
The thesis consists of five chapters that can be divided into four parts. The first part is the introduction to the research backgrounds, objectives and research questions as well as the thesis methodology. The main objective of the research is to provide new entrepre-neurs with information on starting a business in Finland.
The theoretical part of the thesis is composed of the second and the third chapter. This part introduces the basics of the restaurant business and general business procedures. Some market analysis tools such as SWOT and the marketing mix 4Ps are also explained in this part.
Chapter four, the empirical part of the thesis, is where the previous practices are applied. Research results are given in the end of this part for later discussion. The researcher used both qualitative and quantitative method for data collection and analysis. Qualitative data was collected in the interview with an expert in entrepreneurship. Quantitative data was collected from a survey for potential customers.
In conclusion, based on the discussion of the result, the feasibility of the studied business idea is recognized. However, due to the minor scale of the survey, more surveys and deeper studies should be carried out to strengthen the reliability of the results. The thesis end by producing a road map to establishing a business in Finland.
The thesis consists of five chapters that can be divided into four parts. The first part is the introduction to the research backgrounds, objectives and research questions as well as the thesis methodology. The main objective of the research is to provide new entrepre-neurs with information on starting a business in Finland.
The theoretical part of the thesis is composed of the second and the third chapter. This part introduces the basics of the restaurant business and general business procedures. Some market analysis tools such as SWOT and the marketing mix 4Ps are also explained in this part.
Chapter four, the empirical part of the thesis, is where the previous practices are applied. Research results are given in the end of this part for later discussion. The researcher used both qualitative and quantitative method for data collection and analysis. Qualitative data was collected in the interview with an expert in entrepreneurship. Quantitative data was collected from a survey for potential customers.
In conclusion, based on the discussion of the result, the feasibility of the studied business idea is recognized. However, due to the minor scale of the survey, more surveys and deeper studies should be carried out to strengthen the reliability of the results. The thesis end by producing a road map to establishing a business in Finland.