SOCIAL MEDIA RECRUITMENT: INTEGRATING OF SOCIAL MEDIA INTO THE RECRUITMENT STRATEGY OF AN INTERNATIONAL SME Case Company: Globuzzer

Abstract

Within the explosion of technology and the internet, the recruitment strategy has been dramatically changing over the past 20 years. Since 2010, recruitment has changed to another game when social media and the internet are more popularly adopted. Social networking sites allow recruiters to head-hunt more easily during hiring process. Observing the optimistic shift that social media brings to the recruitment process, the author decided to write this thesis to adopt social media into recruitment and develop an effective recruitment strategy for the case company. The research mainly employs an inductive approach and uses both qualitative and quantitative research methods at different stages of the study. The theoretical and empirical parts are evenly discussed throughout the whole content. Regarding the theory section, it provides the reader with the basic knowledge of recruitment and social media in recruitment strategy. Regarding the empirical part, qualitative data was collected from the owner of the case company while the data of potential candidates was analyzed by adopting the quantitative method. The author conducted an interview by discussing with the owner via email and a survey online to gather data from candidates. All in all, the findings of the research revealed that the case company should combine social media into their recruitment strategy which helps them reach a larger pool of targeted audience. To integrate social media into recruitment strategy, the company should choose the right social channels for recruiting to attract talented candidates for the company in the future. Finally, the author pointed out some suggestions for other researchers to conduct further research in the future.