Business Concept Development : Case: P.Art: Party Artistic Solutions Oy
Budin, Grigory (2010)
Kymenlaakson ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010093013354
https://urn.fi/URN:NBN:fi:amk-2010093013354
Tiivistelmä
The thesis is devoted to key points which shall be considered when redeveloping a business concept. The thesis explains how the business concept was modified in order to meet the changes in the market and to remain competitive on the market of entertainment.
The current thesis determines the main factors that influence the perception of the company’s values by its customers. Based on this, such points of marketing theory were studied as positioning, branding and IMC.
The empirical part of the work was based on the results of the market analysis carried out with the help of FONECTA database which allowed imaging the market of entertainment in Finland. Besides the FONECTA research, the results of the surveys, held by the P.Art: Party Artistic Solutions Oy, were
used.
As a result of the work, P.Art: Party Artistic Solutions Oy needs to develop its business concept further and change into marketing agency, which would concentrate on B2B relations and operate internationally. This would require creation of new communication profile that could be used as one of the company’s main assets.
The current thesis determines the main factors that influence the perception of the company’s values by its customers. Based on this, such points of marketing theory were studied as positioning, branding and IMC.
The empirical part of the work was based on the results of the market analysis carried out with the help of FONECTA database which allowed imaging the market of entertainment in Finland. Besides the FONECTA research, the results of the surveys, held by the P.Art: Party Artistic Solutions Oy, were
used.
As a result of the work, P.Art: Party Artistic Solutions Oy needs to develop its business concept further and change into marketing agency, which would concentrate on B2B relations and operate internationally. This would require creation of new communication profile that could be used as one of the company’s main assets.