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Marketing Strategy: Luonnotar Organic Home Line
Soukhotski, Dmitri (2010)
Kymenlaakson ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2010102013862
http://urn.fi/URN:NBN:fi:amk-2010102013862
Tiivistelmä
It is mainly due to innovation which creates new possibilities that progress and development becomes achievable. Organic textiles are one such remarkable concept worthy of being classified as a novelty trend not only from the marketing perspective but also from the perspective of novelty in the sustainable natural resources management. It can be theorized that the added value of health benefits from utilization of the organic concept in the economy is something that should be highly desirable by the public whose goals have always been an ever longer and ever higher quality of life.
The aim of this research work was to begin visualizing the bringing of this concept to existence on a small scale and to establish a foundation for a continuous process of its further development from the perspective of its positioning in the geographical area of Finland. The Thesis was written to satisfy the demand for business development intelligence by a developing small business with an organic specialization. The work gives a good picture of the business and marketing environments, new product development and manufacturing processes as well as attempts to achieve integration of a new product within both the consumer and business markets.
Statistical information, books on the subject, recent publications, information available on the WWW, and field research were used as sources of primary data for the exploratory desk research with a goal of organizing various parts of the strategy, making it coherent, and communicable as well as integrated with the latest technologies.
The work is concluded with an outlook on the feasibility of the project: product manufacturability, marketability, branding, design, advertising as well as avenues for infrastructural cost reduction integration.
The aim of this research work was to begin visualizing the bringing of this concept to existence on a small scale and to establish a foundation for a continuous process of its further development from the perspective of its positioning in the geographical area of Finland. The Thesis was written to satisfy the demand for business development intelligence by a developing small business with an organic specialization. The work gives a good picture of the business and marketing environments, new product development and manufacturing processes as well as attempts to achieve integration of a new product within both the consumer and business markets.
Statistical information, books on the subject, recent publications, information available on the WWW, and field research were used as sources of primary data for the exploratory desk research with a goal of organizing various parts of the strategy, making it coherent, and communicable as well as integrated with the latest technologies.
The work is concluded with an outlook on the feasibility of the project: product manufacturability, marketability, branding, design, advertising as well as avenues for infrastructural cost reduction integration.