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Humor as a marketing communications tool : A case of a Finnish e-retailer
(Oulun seudun ammattikorkeakoulu, 2013)
This research work has been conducted for Oulu University of Applied Sciences (OUAS) for bachelor’s thesis project. Commissioner is from inside OUAS concern called Verkkokaupan tutkimusryhmä. The topic of humor was chosen ...
Customer Satisfaction In The Banking Sector: A Study Of Russian Bank PAO "Sberbank"
(Oulun ammattikorkeakoulu, 2017)
The aim of the thesis is to measure the level of customer satisfaction for PAO “Sberbank”. The purpose of the paper is to reveal the customers perception of the bank which would be important for the future growth of the ...