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Management Strategies for Digital Transformation : thrive in constant change
(2022)
Companies of all types and sizes in the dynamism and unpredictability of today’s marketplace, have been investing seriously with a big amount of money in the digitization of their business models, and operating in the ...
Strategic Thinking at Sea: implementing a Service Design Thinking Approach onboard Aurora Botnia to Increase Customer Satisfaction and Upselling
(2024)
This Master’s thesis was a service design research project commissioned by the ferry company Wasaline. The aim of the project was to design a method to increase upselling as well as the overall customer satisfaction onboard ...