MARKET RESEARCH ON POSITIONING ARBONAUT IN THE SUPPLY CHAIN OF VOLUNTARY FOREST EMISSION TRADING
Nguyen, Van Trang (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019061416955
https://urn.fi/URN:NBN:fi:amk-2019061416955
Tiivistelmä
Forest emission trading – offsetting carbon footprints through financing forest protection or planting activities – in theory create a positive outlook on additional reduction of greenhouse gas emissions. The concept in practice however is risky and complex, and therefore should be implemented with thorough understanding.
The thesis aims at delivering a coherent explanation of the concept of voluntary forest emission trading to Arbonaut, which is interested in becoming a market player. Consequently, the thesis will position Arbonaut in the supply chain through: (1) nominate possible market entry strategies, (2) analysis of the nominees, and (3) complementary data of potential competitors and clients.
Both primary and secondary data was collected for this study, including an interview, first-hand experience from direct collaboration with the commissioner, and literature. To conclude the study, recommendations on market entry pathways and the corresponding preparations are given.
The thesis aims at delivering a coherent explanation of the concept of voluntary forest emission trading to Arbonaut, which is interested in becoming a market player. Consequently, the thesis will position Arbonaut in the supply chain through: (1) nominate possible market entry strategies, (2) analysis of the nominees, and (3) complementary data of potential competitors and clients.
Both primary and secondary data was collected for this study, including an interview, first-hand experience from direct collaboration with the commissioner, and literature. To conclude the study, recommendations on market entry pathways and the corresponding preparations are given.