Microtransactions as a way of monetization in the video game industry
Golynchev, Andrei (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019091318467
https://urn.fi/URN:NBN:fi:amk-2019091318467
Tiivistelmä
The purpose of the study was to gather and analyze which feelings gamers and journalists have towards the implementation of microtransactions in video games.
The information for the study was mostly gathered from online articles, academic literature and journal articles. The empirical research was designed and implemented with the qualitative approach. Repeated in-depth interviews were conducted using 12 interviewees. Furthermore, an expert semi-structured interview with video game journalist was conducted. Finally, a cross-case analysis was implemented in order to analyze several ways of implementation of microtransactions in a video game.
Based on the findings, it became clear that journalists and influencers have harsher opinions about microtransaction that do not necessarily reflect the views of the common gamer. Players are mostly unpleased with the pay-to-win mechanics and fine with the cosmetics.
The information for the study was mostly gathered from online articles, academic literature and journal articles. The empirical research was designed and implemented with the qualitative approach. Repeated in-depth interviews were conducted using 12 interviewees. Furthermore, an expert semi-structured interview with video game journalist was conducted. Finally, a cross-case analysis was implemented in order to analyze several ways of implementation of microtransactions in a video game.
Based on the findings, it became clear that journalists and influencers have harsher opinions about microtransaction that do not necessarily reflect the views of the common gamer. Players are mostly unpleased with the pay-to-win mechanics and fine with the cosmetics.