The Development of Online Business-to-Business Communication
Riches, Alexander (2011)
Saimaan ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201102182474
https://urn.fi/URN:NBN:fi:amk-201102182474
Tiivistelmä
The paper analyses the impact that online communication methods have on a particular company, Beauford International. It goes on to analyse the ways in which the internet is being exploited to yield better results for the business.
Using an in-depth interview with a leader in the company, the study showed that it has been extremely important for Beauford to stay at the forefront of technological change in regards to the latest means of online communication.
The results for this are categorised into four positive points:
1. Opening up the international market.
2. Cost efficiency.
3. Easier and faster to reach customers
4. Image development
There was also one negative point highlighted by this study in relation to the loss of a human touch when dealing with customers. It considers the impact of this loss but ultimately concludes that in the case of Beauford International this impact is limited when compared to the overwhelming advantages demonstrated by modern online contact.
The reliability of the results is supported by the extensive interview responses of someone with considerable experience in the company who has also witnessed the evolution of technology advances in communications and online capabilities.
Although the ideas for companies wishing to develop their B2B communication abilities are valid and extensive there is still room for more research to be conducted. Companies that operate in different industries could also be studied and the results compared. This comparison could either lend support to these results or could shed more light on the subject in general.
Using an in-depth interview with a leader in the company, the study showed that it has been extremely important for Beauford to stay at the forefront of technological change in regards to the latest means of online communication.
The results for this are categorised into four positive points:
1. Opening up the international market.
2. Cost efficiency.
3. Easier and faster to reach customers
4. Image development
There was also one negative point highlighted by this study in relation to the loss of a human touch when dealing with customers. It considers the impact of this loss but ultimately concludes that in the case of Beauford International this impact is limited when compared to the overwhelming advantages demonstrated by modern online contact.
The reliability of the results is supported by the extensive interview responses of someone with considerable experience in the company who has also witnessed the evolution of technology advances in communications and online capabilities.
Although the ideas for companies wishing to develop their B2B communication abilities are valid and extensive there is still room for more research to be conducted. Companies that operate in different industries could also be studied and the results compared. This comparison could either lend support to these results or could shed more light on the subject in general.