The Future of Aviation. Attracting Students and Young Professionals: Maritime Industry Project Competition by SeaFocus Oy
Ken, Elza (2019)
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In the modern globalized economy, aviation and aerospace are a vibrant sector that cultivates economic growth through job creation, technical innovation in daily operation, and environmental stewardship throughout its entire value chain, from inbound logistics to service. Recent studies foretell a booming demand for air transport, which should have a favorable impact on the job market. And yet, it inflames the already existing deficiency in skilled aviation professionals, mostly because students and young professionals do not find a career in aviation and aerospace appealing. The thesis aims to ascertain whether scaling up the adoption of the Intelligence Hunt, a maritime industry project competition, will attract the next generations to aviation and aerospace. It also aims to identify factors restraining students and young professionals from following a career path in aviation and aerospace. The thesis uses deductive inference and mixed methods research. Data collection relies on primary and secondary sources of data. The secondary data is collected from books, electronic articles, industry forecasts of personnel demand, and aviation research reports and statistics. The primary source is a survey questionnaire, which was applied for answering research questions. The findings are based on 92 valid responses. The main research findings point to a lack of awareness of career opportunities in aviation and aerospace and a lack of basic understanding of the industry. Research finds that one of the culprits behind asymmetric information between prospective employees and the industry is education systems. The results are in line with the theoretical framework.