Business model for a hotel providing event planning services
Paalonen, Heidi (2019)
Paalonen, Heidi
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019120525006
https://urn.fi/URN:NBN:fi:amk-2019120525006
Tiivistelmä
This study was aimed at developing a business model for a hotel providing event
planning services. The focus was on the event planning, to find out the best ways to
combine that service with the hotel operations. The aim was to analyse what kind of
combination of event planning services in a hotel would be the most attractive and to
create a business with a competitive advantage.
The implementation of this thesis consisted of three stages. First a desk research was
conducted about the most important theoretical frameworks. Next a business model was
created, and it was presented in two semi-structured thematic interviews with business
consultants from Joensuu. Finally, the results of the interviews were presented in a form
of a SWOT analysis.
The result of the thesis was a business model canvas for a hotel providing event
planning services. In addition, a SWOT analysis was performed to analyse the business
model. This was a successful start with this business idea, and to further develop this
business model, more researches and a business plan should be conducted.
planning services. The focus was on the event planning, to find out the best ways to
combine that service with the hotel operations. The aim was to analyse what kind of
combination of event planning services in a hotel would be the most attractive and to
create a business with a competitive advantage.
The implementation of this thesis consisted of three stages. First a desk research was
conducted about the most important theoretical frameworks. Next a business model was
created, and it was presented in two semi-structured thematic interviews with business
consultants from Joensuu. Finally, the results of the interviews were presented in a form
of a SWOT analysis.
The result of the thesis was a business model canvas for a hotel providing event
planning services. In addition, a SWOT analysis was performed to analyse the business
model. This was a successful start with this business idea, and to further develop this
business model, more researches and a business plan should be conducted.