Leveraging technology for the needs of the contingent workforce market
Seklikova, Anna (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019121025798
https://urn.fi/URN:NBN:fi:amk-2019121025798
Tiivistelmä
The twenty-first century is bringing major changes to the human resource environment.
More and more companies are starting to realize that relying on a standard approach
of permanent employment alone might be a losing strategy in the current state
of scarcity of skilled specialists. Executives, as well as HR managers, are starting to
understand the potential of employing workers in a more flexible manner.
The main aim of the research is to analyze how the case company can improve its
platform with modern technology in order to better meet the current trends and needs
of the contingent workforce arena. The thesis discusses gig economy, the concept of
contingent workforce and related current and future trends. The thesis, furthermore,
analyzes related reports and data to discover the challenges and needs of contingent
talent as well as HR managers and company executives inclined to employ such talent.
Moreover, the thesis examines existing solutions applied in the case company to attract
contingent talents.
The thesis applies a deductive research approach and uses both qualitative and
quantitative research methods. Based on the findings of the research, the thesis provides
improvement suggestions for the case company. For example, the thesis recommends
to automatically suggest matching jobs to a candidate and create a more
personalized communication channel with the users of the platform.
More and more companies are starting to realize that relying on a standard approach
of permanent employment alone might be a losing strategy in the current state
of scarcity of skilled specialists. Executives, as well as HR managers, are starting to
understand the potential of employing workers in a more flexible manner.
The main aim of the research is to analyze how the case company can improve its
platform with modern technology in order to better meet the current trends and needs
of the contingent workforce arena. The thesis discusses gig economy, the concept of
contingent workforce and related current and future trends. The thesis, furthermore,
analyzes related reports and data to discover the challenges and needs of contingent
talent as well as HR managers and company executives inclined to employ such talent.
Moreover, the thesis examines existing solutions applied in the case company to attract
contingent talents.
The thesis applies a deductive research approach and uses both qualitative and
quantitative research methods. Based on the findings of the research, the thesis provides
improvement suggestions for the case company. For example, the thesis recommends
to automatically suggest matching jobs to a candidate and create a more
personalized communication channel with the users of the platform.