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The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)
This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ...
Motivations of foreign entrepreneurs to establish a business in Finland
(2022)
The present study examines the elements that drive non-Finnish residents to establish a working start-up, while comparing and contrasting the said determinants with the current business environment in Finland. The first ...