The social media platforms
Johansson, Lotta (2019)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019121727244
https://urn.fi/URN:NBN:fi:amk-2019121727244
Tiivistelmä
This thesis is about to find the most efficient social media platforms for Hostel X, in the centre of Barcelona. It is based on the surveys gathered from each customer and asking about their social media usage in everyday life. This research has been written since autumn 2018 until autumn 2019. From Spring 2018 until autumn 2018 I was working in the Hostel X as a social media marketer.
This thesis shows the importance of social media marketing in everyday life. It also tells about the most efficient social media platforms for the hostel in the centre of Barcelona, in Spain.
This thesis uses quantitative data. The material used is the primary data which has been collected from the international surveys and from observations gotten from the customers from different age groups and backgrounds.
The theoretical part of this thesis is to introduce the concept of marketing and social media marketing. Understand the globalization and its part in the changing social media channels and in a company such as a hostel. Also the meaning of social marketing will be explained with the emphasis of globalization. And the most efficient social media platforms will be presented though deductive reasoning from the surveys.
The gathered surveys show how the social media is used in everyday life and how important popularity is to the companies. Especially in a company like hostel it is very important to have a lot of traveller bloggers marketing it, valuable followers and good pictures of the facilities. That shows to the customers that the place is perfect to experience the holiday or travelling experience they have been looking for when they choose to travel to Spain. Especially the young people who want to explore the city are very important, also the hostels have been planned for younger people who have the willing to get to know to other people.
The hostel didn’t have very active social media and the marketing. Almost all the social media channels were used, such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and even their own blog. But with millions of other competitors, it’s not enough. They need to know which ones are the most efficient social media platforms and focus mostly on them. The hostel needs to be seen, the hostel needs to be different.
This thesis shows the importance of social media marketing in everyday life. It also tells about the most efficient social media platforms for the hostel in the centre of Barcelona, in Spain.
This thesis uses quantitative data. The material used is the primary data which has been collected from the international surveys and from observations gotten from the customers from different age groups and backgrounds.
The theoretical part of this thesis is to introduce the concept of marketing and social media marketing. Understand the globalization and its part in the changing social media channels and in a company such as a hostel. Also the meaning of social marketing will be explained with the emphasis of globalization. And the most efficient social media platforms will be presented though deductive reasoning from the surveys.
The gathered surveys show how the social media is used in everyday life and how important popularity is to the companies. Especially in a company like hostel it is very important to have a lot of traveller bloggers marketing it, valuable followers and good pictures of the facilities. That shows to the customers that the place is perfect to experience the holiday or travelling experience they have been looking for when they choose to travel to Spain. Especially the young people who want to explore the city are very important, also the hostels have been planned for younger people who have the willing to get to know to other people.
The hostel didn’t have very active social media and the marketing. Almost all the social media channels were used, such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and even their own blog. But with millions of other competitors, it’s not enough. They need to know which ones are the most efficient social media platforms and focus mostly on them. The hostel needs to be seen, the hostel needs to be different.