International Marketing plan for Sorvi Team Oy Limited: A case study of Garage Countdown

Abstract

The aim of the thesis was to compose a marketing plan for Sorvi Team OY Ltd, Kotka. The case company’s objective is to enter into European market and expand its market. This thesis will help the Case Company to enter European market and promote them by using efficient marketing mixes. From different perspectives and experiences, this thesis has summarized strengths and weaknesses, opportunities and threats of the business analyzing the business environment, markets and organizational buying behaviour from case company’s point-of-view.

The theoretical part consists of business analysis, market analysis and other key factors related with the case company by utilising various sources from articles, books and from professional web sites. A qualitative method was chosen for the empirical study. All conclusions have been explained in depth; the research results support the theoretical base and are linked in every chapter from case company’s point-of-view.

Overall the thesis functions as foundation for Sorvi Oy which performs most of the case company’s marketing in Europe. The study suggests further research in the target market to investigate the markets, customers and other factors affecting the case company’s business in Europe.