Building a strong personal brand on Instagram
Pidhorna, Tetiana (2020)
2020
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-202002021933
http://urn.fi/URN:NBN:fi:amk-202002021933
Tiivistelmä
The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained with fundamental branding theories. Secondly, the crucial elements of personal branding on Instagram are presented.
The information was gathered from literature, articles, magazines, statistics, case studies, reports, online blogs, videos and interviews. The author’s proficiency in the field complemented the findings as well. The qualitative research included interviews with successful Instagram influencers.
The author identified some of the most effective branding models and provided practical advices. As a result, a strategy for building a strong personal brand on Russian segment of Instagram was suggested. This thesis can be used by any future influencer or a company as a practical guide for creating and implementing a strong personal brand on Instagram.
The information was gathered from literature, articles, magazines, statistics, case studies, reports, online blogs, videos and interviews. The author’s proficiency in the field complemented the findings as well. The qualitative research included interviews with successful Instagram influencers.
The author identified some of the most effective branding models and provided practical advices. As a result, a strategy for building a strong personal brand on Russian segment of Instagram was suggested. This thesis can be used by any future influencer or a company as a practical guide for creating and implementing a strong personal brand on Instagram.