Guide for arranging a street floorball tournament in Leipzig, Germany
Jokiranta, Olli (2011)
Saimaan ammattikorkeakoulu
2011
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2011061612237
http://urn.fi/URN:NBN:fi:amk-2011061612237
Tiivistelmä
The subject of this practice based thesis is creating a guide for arranging a sports marketing event. The project is made for Mitteldeutscher Floorballclub, which operates in Leipzig, Germany.
The aim of the thesis is to create a guidebook for arranging a floorball marketing event in Leipzig. This event is a street floorball tournament, which aims increasing awareness of floorball and Mitteldeutscher Floorballclub in Leipzig.
The used data is collected mainly from literature, internet and by interviewing people from the Mitteldeutscher Floorballclub and people who own a knowledge in event management field in Leipzig. Interview method was theme interview. Also the authors own experiences in the field of floorball events act a big role in this project. Main data in this thesis includes event marketing, sports marketing and producing a guide. Main references in this project are Erkki Alaja’s book Urheilumarkkinoinnin Käsikirja (2000) and Tapahtuma on tilaisuus: opas onnistuneen tapahtuman järjestämiseen (2008) by Helena Vallo and Eija Häyrinen.
The result of the project is decided by the the personnel of Mitteldeutscher Floorballclub. The guide is found as convenient tool for arranging a marketing event, used as a guideline mixed with new marketing ideas. It is not giving an
overall picture of the sport, but for people working in floorball environment it is enough, because they know the sport and factors included.
The thesis has teached the author a lot in the field of sports and it also filled many gaps in author’s knowledge in this field. This experience will be a great plus in author’s future career, it has improved author’s language skills and
knowledge of German culture. Through this project the author also got new contacts, which may be useful in his future profession.
The aim of the thesis is to create a guidebook for arranging a floorball marketing event in Leipzig. This event is a street floorball tournament, which aims increasing awareness of floorball and Mitteldeutscher Floorballclub in Leipzig.
The used data is collected mainly from literature, internet and by interviewing people from the Mitteldeutscher Floorballclub and people who own a knowledge in event management field in Leipzig. Interview method was theme interview. Also the authors own experiences in the field of floorball events act a big role in this project. Main data in this thesis includes event marketing, sports marketing and producing a guide. Main references in this project are Erkki Alaja’s book Urheilumarkkinoinnin Käsikirja (2000) and Tapahtuma on tilaisuus: opas onnistuneen tapahtuman järjestämiseen (2008) by Helena Vallo and Eija Häyrinen.
The result of the project is decided by the the personnel of Mitteldeutscher Floorballclub. The guide is found as convenient tool for arranging a marketing event, used as a guideline mixed with new marketing ideas. It is not giving an
overall picture of the sport, but for people working in floorball environment it is enough, because they know the sport and factors included.
The thesis has teached the author a lot in the field of sports and it also filled many gaps in author’s knowledge in this field. This experience will be a great plus in author’s future career, it has improved author’s language skills and
knowledge of German culture. Through this project the author also got new contacts, which may be useful in his future profession.