Business consulting in Russia : business development plan for company X
Donchenko, Ksenia (2020)
Donchenko, Ksenia
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202004155035
https://urn.fi/URN:NBN:fi:amk-202004155035
Tiivistelmä
In 2014, the first sanctions against Russia were imposed because of the conflict between Russia and Western countries during the Ukraine crisis. These sanctions initiated an economic crisis in Russia, led to countersanctions from Russia against Western countries and the USA and caused changes in the import and export policies between Russia and Western countries. As a result, the Russian market became less attractive to foreign investors what has influenced the business performance of Company X. Company X is a consulting firm helping foreign companies to set up and run their business in Russia.
The major objective of this study was to create a business development plan for Company X, so the company can operate successfully in Russia’s complicated market environment and attract more customers. Another objective of the thesis was to analyze the market of business consulting in Russia and identify its key trends.
The theoretical part of the work explains the major changes in Russian economy, describes the attractiveness of Russian market to foreign investors, analyzes the Russian business consulting market and introduces Company X. It also presents SOSTAC® planning model based on which the marketing plan for Company X was designed.
In the empirical part the author carried out qualitative research by conducting semi-structured in-depth interviews with Company X representatives. The author asked open-ended questions in order to gain a deeper understanding of the subject and obtain the professional opinions of business consulting experts.
The theoretical and the empirical parts contain the business development plan for Company X which answers the main research question. The development plan is based on desk research and data collected during the interviews with experts. The development strategy is presented as a clear action plan with recommendations from the author. The main conclusion regarding business consulting market in Russia is that the business consulting market is growing and there is a demand for business consulting services in Russia but competition among consulting firms is becoming more intense.
The research results can be implemented by Company X as a part of its development strategy in order to attract new clients and strengthen its brand name. The findings and the business development plan can be also modified and applied by other consulting firms in the market.
The major objective of this study was to create a business development plan for Company X, so the company can operate successfully in Russia’s complicated market environment and attract more customers. Another objective of the thesis was to analyze the market of business consulting in Russia and identify its key trends.
The theoretical part of the work explains the major changes in Russian economy, describes the attractiveness of Russian market to foreign investors, analyzes the Russian business consulting market and introduces Company X. It also presents SOSTAC® planning model based on which the marketing plan for Company X was designed.
In the empirical part the author carried out qualitative research by conducting semi-structured in-depth interviews with Company X representatives. The author asked open-ended questions in order to gain a deeper understanding of the subject and obtain the professional opinions of business consulting experts.
The theoretical and the empirical parts contain the business development plan for Company X which answers the main research question. The development plan is based on desk research and data collected during the interviews with experts. The development strategy is presented as a clear action plan with recommendations from the author. The main conclusion regarding business consulting market in Russia is that the business consulting market is growing and there is a demand for business consulting services in Russia but competition among consulting firms is becoming more intense.
The research results can be implemented by Company X as a part of its development strategy in order to attract new clients and strengthen its brand name. The findings and the business development plan can be also modified and applied by other consulting firms in the market.