How can Georgia become the next potential market for LAB University of Applied Sciences?
Agiashvili, Mariam (2020)
Agiashvili, Mariam
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202004175235
https://urn.fi/URN:NBN:fi:amk-202004175235
Tiivistelmä
The objective of the study was to find out how Georgia can become the next potential market for LAB University of Applied Sciences, what marketing channels work most effectively for it and how LAB UAS could promote itself to the Georgian students. Finnish education is very desired in Georgia, however, little to nothing is known about it there, especially about tertiary level.
Secondary data was collected from different sources such as national statistics office of Georgia, OECD statistics and statistics Finland. The theoretical part of the thesis was written using several books, science articles, websites and other credible sources. Data for primary research was collected through the questionnaire where responses were analysed quantitatively. The research participants were chosen based on their progression of studies at Georgian public schools. Each participant was in either 11th or 12th grade at the moment of the research.
The results of the study show that for Georgia to become the next market for Finnish higher education, especially LAB UAS, it is necessary to get information out where students can find it easily. Also, education should be more accessible through scholarship schemes, as covering tuition fees strikes as the most problematic issue for the Georgian students. Best promotional channels for the students are websites and online reviews, however, personal opinions are valued highest.
Secondary data was collected from different sources such as national statistics office of Georgia, OECD statistics and statistics Finland. The theoretical part of the thesis was written using several books, science articles, websites and other credible sources. Data for primary research was collected through the questionnaire where responses were analysed quantitatively. The research participants were chosen based on their progression of studies at Georgian public schools. Each participant was in either 11th or 12th grade at the moment of the research.
The results of the study show that for Georgia to become the next market for Finnish higher education, especially LAB UAS, it is necessary to get information out where students can find it easily. Also, education should be more accessible through scholarship schemes, as covering tuition fees strikes as the most problematic issue for the Georgian students. Best promotional channels for the students are websites and online reviews, however, personal opinions are valued highest.