Digital marketing in Nepal : case: LAB University of Applied Sciences
Karki, Sujan (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202004215463
https://urn.fi/URN:NBN:fi:amk-202004215463
Tiivistelmä
The purpose of this thesis is to explore the different areas of digital marketing in Nepal and the challenges and opportunities that LAB University of Applied Sciences may face if it wants to promote its services to Nepalese applicants through digital marketing channels. Students of many different nationalities study at LAB University of Applied Sciences. Students are from Nepal, Vietnam, China, Bangladesh and many other countries from Africa and Europe. Nepal is a developing country where over 30 million people live, and where many students are seeking an international degree. Due to a huge number of internet users in Nepal digital marketing is a suitable and fast technique to promote LAB University of Applied Sciences.
This thesis applies a qualitative research method. The data are collected from different sources. This thesis will provide a brief idea about digital marketing, SOSTAC, digital communication tools, education and digital marketing in Nepal, education of LAB University of Applied Sciences with SWOT analysis.
This thesis applies a qualitative research method. The data are collected from different sources. This thesis will provide a brief idea about digital marketing, SOSTAC, digital communication tools, education and digital marketing in Nepal, education of LAB University of Applied Sciences with SWOT analysis.