Research on defining the best online platform to promote Finland as a travel des-tination in China : developing tourism between Finland and China
Hu, Wanlin (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202004235725
https://urn.fi/URN:NBN:fi:amk-202004235725
Tiivistelmä
The aim of this thesis is to find the most suitable tourism marketing platform to promote Finland to Chinese consumers. The author uses qualitative methods to study the following three topics: what kind of Chinese people travel abroad? which online travel agency (OTA) platform is the most suitable for promoting Finnish tourism services? What challenges and opportunities will Finland face in entering the Chinese tourism market?
The results of this study show that Trip (Ctrip) is the most suitable choice for Finland to promote its tourism services to Chinese consumers. The Finnish tourism market is very mature and has been very active in cooperating with China, but it still needs to improve its influence in China. The author's comments and opinions are also based on the judgments and conclusions made by analyzing these resources.
The results of this study show that Trip (Ctrip) is the most suitable choice for Finland to promote its tourism services to Chinese consumers. The Finnish tourism market is very mature and has been very active in cooperating with China, but it still needs to improve its influence in China. The author's comments and opinions are also based on the judgments and conclusions made by analyzing these resources.