Market Research on Digital Payment Methods in Vietnam - The Opportunities and Challenges of Vietnam Going Cashless
Do, Van Anh (2020)
2020
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https://urn.fi/URN:NBN:fi:amk-202005138954
https://urn.fi/URN:NBN:fi:amk-202005138954
Tiivistelmä
The thesis aims to provide an overall picture of digital payment in Vietnam, clarify the opportunities and challenges of the country while moving towards a non-cash society.
The study mostly uses quantitative research methodology with secondary data collected. Due to confidential issues with banking-related information, the research faces the limitation of acquiring primary data.
The research discusses the basic concepts of digital payments and simply explains electronic payment systems that involve different parties in the marketplace. The Vietnamese Government and financial organizations are putting forth efforts to promote a cashless society in order to reach goals set to be achieved in 2020. Through this study, it can be seen that the progress is insignificant, as cash transactions remain prominent, especially with low-valued transactions. Nevertheless, there are opportunities and new trends of electronic payments that promise to have positive impacts on implementing a non-cash society.
The conclusion summarises the study and illustrates trends of electronic payments in the researched market. Recommendations for further research is also included in the last chapter.
The study mostly uses quantitative research methodology with secondary data collected. Due to confidential issues with banking-related information, the research faces the limitation of acquiring primary data.
The research discusses the basic concepts of digital payments and simply explains electronic payment systems that involve different parties in the marketplace. The Vietnamese Government and financial organizations are putting forth efforts to promote a cashless society in order to reach goals set to be achieved in 2020. Through this study, it can be seen that the progress is insignificant, as cash transactions remain prominent, especially with low-valued transactions. Nevertheless, there are opportunities and new trends of electronic payments that promise to have positive impacts on implementing a non-cash society.
The conclusion summarises the study and illustrates trends of electronic payments in the researched market. Recommendations for further research is also included in the last chapter.