Export performance and solutions for promoting export : case company Y Corporation
Tran, My (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051711858
https://urn.fi/URN:NBN:fi:amk-2020051711858
Tiivistelmä
The objective of the research was to analyse export performance of Y Corporation from 2016 to the first six months of 2019, then suggesting possible solutions for the company and government to enhance the company’s export performance.
Theoretical insights were sourced mainly from literature books and articles. Specifically, concepts related to export, methods and criteria for evaluating export performance of a business together with determinants of a company’s export performance were included in the theoretical part, which would be the base for analyzing and collecting empirical data.
Qualitative research method was the main tool for the study. The data for this thesis were gathered from the company’s annual report, monthly export newsletters, website of the case company and seafood newspaper along with by interviewing with the leader of export – import department of the case company.
Based on the findings, it can be concluded that the case company’s export performance throughout the chosen period was improved gradually despite challenges such as shortage of supplies in raw materials and effects of environmental pollution on shrimp quality. In addition, various solutions were suggested for enhancing the case company’s export performance regarding raw materials, product quality and production costs.
Theoretical insights were sourced mainly from literature books and articles. Specifically, concepts related to export, methods and criteria for evaluating export performance of a business together with determinants of a company’s export performance were included in the theoretical part, which would be the base for analyzing and collecting empirical data.
Qualitative research method was the main tool for the study. The data for this thesis were gathered from the company’s annual report, monthly export newsletters, website of the case company and seafood newspaper along with by interviewing with the leader of export – import department of the case company.
Based on the findings, it can be concluded that the case company’s export performance throughout the chosen period was improved gradually despite challenges such as shortage of supplies in raw materials and effects of environmental pollution on shrimp quality. In addition, various solutions were suggested for enhancing the case company’s export performance regarding raw materials, product quality and production costs.