BUSINESS PLAN FOR AN ACCOMMODATION COMPANY IN HELSINKI
Phi, Trang Van (2020)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052614024
https://urn.fi/URN:NBN:fi:amk-2020052614024
Tiivistelmä
The author wrote this thesis to analyze a business idea –an apartment hotel in Helsinki, Finland. To reach this goal, a feasibility analysis is determined to figure out whether the accommodation that appears and serves as a standard apartment meets the targeted market needs.
To begin with, the introduction where addresses why the research is conducted and how the thesis is framed and structured as well as the research methodology. For the aim of this research, the deductive approach was applied along with the usage of quantitative and qualitative research methods. In addition, both primary and secondary data were collected to achieve the ultimate objective of the research. Primary data was gathered by creating a survey among the consumed customers and interviews with experienced people working in the same industry. Secondary data were obtained from literature publications such as books, reports, articles, and electronic sources.
The theories about a business plan, the Business Model Canvas, and the sharing economy are also discussed. Following, an empirical research to collect primary data regarding the business idea concept is reported. Finally, the feasibility analysis regarding the probational time is implemented to find out the answers for the study questions and thus successfully serve the goal of this research. It is worth to mention that the thesis acts as fundamental stage to create an official company of the apartment hotel in the target market.
The main findings show that the proposed business idea is promising and potential. In other words, the apartment hotel has the feasibility to be developed in Helsinki.
To begin with, the introduction where addresses why the research is conducted and how the thesis is framed and structured as well as the research methodology. For the aim of this research, the deductive approach was applied along with the usage of quantitative and qualitative research methods. In addition, both primary and secondary data were collected to achieve the ultimate objective of the research. Primary data was gathered by creating a survey among the consumed customers and interviews with experienced people working in the same industry. Secondary data were obtained from literature publications such as books, reports, articles, and electronic sources.
The theories about a business plan, the Business Model Canvas, and the sharing economy are also discussed. Following, an empirical research to collect primary data regarding the business idea concept is reported. Finally, the feasibility analysis regarding the probational time is implemented to find out the answers for the study questions and thus successfully serve the goal of this research. It is worth to mention that the thesis acts as fundamental stage to create an official company of the apartment hotel in the target market.
The main findings show that the proposed business idea is promising and potential. In other words, the apartment hotel has the feasibility to be developed in Helsinki.