Business Development Analysis on Sub-Saharan Africa : Case BioSorbio
Wallenius, Niko (2020)
Avaa tiedosto
Lataukset:
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052714333
https://urn.fi/URN:NBN:fi:amk-2020052714333
Tiivistelmä
Agritech, a $3 trillion industry has been one of the fastest-growing business segments for over a decade. Technological breakthroughs in automation, cultivation, and food processing technologies have pushed the development onwards and created new attraction to an industry which has a direct impact on the life of people across the globe. Africa plays a key role in the fertilizer and agritech industry, as over 60% of its population are smallholder farmers and it contributes a total of 23% of Africa’s GDP.
The objective of this thesis was to analyze the current trends and socio-economic conditions which are affecting the agritech and food industry in Sub-Saharan Africa. This thesis focuses specifically on fertilizers and biotech as the case-company, BioSorbio, is operating in the industry. BioSorbio manufactures environmentally friendly solutions to answer the growing need for organic fertilizers and oil- and water remediation.
The body of the research can be divided into two categories: empirical research and market research trough secondary methods. Empirical research has been conducted through interviews while the market analysis uses Porter’s Five Forces model in the socioeconomic evaluation of Sub-Saharan Africa.
The results of this research are used to develop the business of BioSorbio and help to expand the operations of its recently established subsidiary, BioRaiser Zambia. The thesis also aims to provide insights into the global agritech industry to introduce the reader to the ever-growing business of agri- and biotech.
The objective of this thesis was to analyze the current trends and socio-economic conditions which are affecting the agritech and food industry in Sub-Saharan Africa. This thesis focuses specifically on fertilizers and biotech as the case-company, BioSorbio, is operating in the industry. BioSorbio manufactures environmentally friendly solutions to answer the growing need for organic fertilizers and oil- and water remediation.
The body of the research can be divided into two categories: empirical research and market research trough secondary methods. Empirical research has been conducted through interviews while the market analysis uses Porter’s Five Forces model in the socioeconomic evaluation of Sub-Saharan Africa.
The results of this research are used to develop the business of BioSorbio and help to expand the operations of its recently established subsidiary, BioRaiser Zambia. The thesis also aims to provide insights into the global agritech industry to introduce the reader to the ever-growing business of agri- and biotech.