Developing a web platform for a small business : case CompanyX
Bravo, Juan (2020)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052915173
https://urn.fi/URN:NBN:fi:amk-2020052915173
Tiivistelmä
Service digitalization and an organization’s ability to adapt to the changing pace of digital marketing can have a profound impact on a business’s performance and capacity to create new relationships with their customers.
This study describes the creation process of a web platform for a small company operating in the field of fitness and wellbeing. The web platform developed allows the company to create new value in the digital marketplace and build foundations to a continuous momentum in digital marketing and eCommerce.
Primary data for this study was collected through interviews, workshops, and observations, while secondary data was gathered from reliable literature electronic sources and electronic documentation.
The study contained a theoretical part focused on the defining terms of eBusiness. Technical part focused on choosing a set of technologies. As a result of the research a tangible web application was created based on the company´s requirements. The application fulfilled company´s requirements as well as modern web usability guidelines.
This study describes the creation process of a web platform for a small company operating in the field of fitness and wellbeing. The web platform developed allows the company to create new value in the digital marketplace and build foundations to a continuous momentum in digital marketing and eCommerce.
Primary data for this study was collected through interviews, workshops, and observations, while secondary data was gathered from reliable literature electronic sources and electronic documentation.
The study contained a theoretical part focused on the defining terms of eBusiness. Technical part focused on choosing a set of technologies. As a result of the research a tangible web application was created based on the company´s requirements. The application fulfilled company´s requirements as well as modern web usability guidelines.