Efficient Real Estate Marketing in Social media : Case: Kiinteistömaailma Asuntolaune

Abstract

Social media has become a defining pillar in the modern cultural landscape and has an essential presence in digital marketing practices. The efficiency of social media marketing could be the difference maker in a businesses’ road to success. This thesis uses the social media platform Facebook as the core platform of study. This thesis researches what concrete and abstract methods are used in social media that result in the most engaging content. The study was conducted by applying mixed research methods to quantitative data, as is common in a case study. The core company used in this study is Kiinteistömaailma Asuntolaune. The quantitative data proved that content that is not directly aimed to market a certain product or service proved most effective in attaining engagement among people. Consumers do not want to see advertisements or direct marketing in their social media feed, and thus react to content that is not trying to push products or services.