Planning a family-friendly event for Vuokatti Ski School and ski resort
Bruhn, Vera (2020)
Bruhn, Vera
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060216298
https://urn.fi/URN:NBN:fi:amk-2020060216298
Tiivistelmä
The aim of this thesis was to create a family-friendly event for the commissioning party, Vuokatti Ski School. The purpose of that event is to enhance the customer experience. Further objectives included the gathering of suitable information on how to organize a successful event and create a detailed event plan for the commissioning party. The event shall attract new customers to the venue, as well as invite returning customers to join some different types of activities at the slopes. It contains of a checkpoint race where children and other family members can playfully compete in different activities and win prizes.
Physical activity amongst children and their families is getting increasingly harder to implement because of modern technology and a wide variety of entertainment media. There have been different projects and other events to get children and their families moving together in the past recent years. The commissioning party and the venue are presented shortly, and it is explained how the work of this thesis is relevant to them. The target groups are introduced as children and families with children, as they are the most visiting customer groups at the venue.
The theoretical foundations of the thesis were obtained through literary review. The theory behind events as well as physical activity in children are the foundation of this thesis. It is explained what lies behind the word “event” and what things need to be considered for an event to be successful. The theoretical focus on children’s physical activity is important to understand the target group and for the content creation of the event.
Service design and event marketing are also important parts of creating a service, in this case for creating and planning the event. Service Design methods and tools are explained and were used during in the process of conducting the event plan. Event marketing is also considered an important part of communicating the event itself.
An event was planned and a plan for the implementation conducted. Furthermore, a short marketing plan was visualized to ease the planning and implementation in the future. A product evaluation plan was also suggested, assuming that the event can be held in a normal way. For this purpose, a feedback survey was created which can be used for rendering the customers’ opinion and improving the event further.
Physical activity amongst children and their families is getting increasingly harder to implement because of modern technology and a wide variety of entertainment media. There have been different projects and other events to get children and their families moving together in the past recent years. The commissioning party and the venue are presented shortly, and it is explained how the work of this thesis is relevant to them. The target groups are introduced as children and families with children, as they are the most visiting customer groups at the venue.
The theoretical foundations of the thesis were obtained through literary review. The theory behind events as well as physical activity in children are the foundation of this thesis. It is explained what lies behind the word “event” and what things need to be considered for an event to be successful. The theoretical focus on children’s physical activity is important to understand the target group and for the content creation of the event.
Service design and event marketing are also important parts of creating a service, in this case for creating and planning the event. Service Design methods and tools are explained and were used during in the process of conducting the event plan. Event marketing is also considered an important part of communicating the event itself.
An event was planned and a plan for the implementation conducted. Furthermore, a short marketing plan was visualized to ease the planning and implementation in the future. A product evaluation plan was also suggested, assuming that the event can be held in a normal way. For this purpose, a feedback survey was created which can be used for rendering the customers’ opinion and improving the event further.