Business Plan for a Healthy Food Restaurant in Lappeenranta
Skrypnik, Anastasia (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060316505
https://urn.fi/URN:NBN:fi:amk-2020060316505
Tiivistelmä
The objective of this thesis was to explore the essential parts of business plan and implement thisknowledge in writting a Business plan for healthy food restaurant located in Lappeenranta. The proper business plan is a fundamental part for any new business in the market, it serves as a guide for the theentrepreneuer and attract potential investors as it shows how profitablewill be the investment and the payback period.
The theoretical framework is based on professional business and management literature. The empirical part is mainly focused on quantitative market research, which was conducted using online survey among people who live in Lappeenranta, as well as among tourists, who come to visit the city.
The end result of this thesis was the development of a relevant business plan based on the results of theoretical market research in this business area, the level of competition and customer segment of the future company.
The theoretical framework is based on professional business and management literature. The empirical part is mainly focused on quantitative market research, which was conducted using online survey among people who live in Lappeenranta, as well as among tourists, who come to visit the city.
The end result of this thesis was the development of a relevant business plan based on the results of theoretical market research in this business area, the level of competition and customer segment of the future company.