Marketing Strategy Ideas for a Future Café in Helsinki
Anthony, Caroline (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060316734
https://urn.fi/URN:NBN:fi:amk-2020060316734
Tiivistelmä
This study examined how marketing strategies are related to cafeteria business. With the implications revealed in this study for positive results, it is essential to consider that the research paper is embracing marketing strategies for a future cafeteria in Helsinki.
The thesis is divided into different sections. The theoretical background focuses on the history of coffee. There can be no cafeteria without coffee. The starting point to collect informative data is seeking inspiration from history. The theory includes the concepts of green marketing, customer segmentation, social media marketing, and most importantly marketing strategies. Data were gathered from an interview, by visiting locations, by conducting an observation, visiting premises, researching websites, and social media platforms.
To investigate the research problem, a semi-structured interview, net scouting, and non- participant observation were conducted. A qualitative approach was employed in the interview to elicit narratives enabling rich insights about the influence of sustainable eateries on public awareness and participation. With the findings of this research and the knowledge of marketing strategies, the author is better prepared for a future business.
The results of the study demonstrate the importance of marketing strategies in the café business and some invaluable insights on the target user behaviour. The author gained knowledge to develop better marketing strategies and cater to sustainable societies in the future cafeteria. This research is a short guide to steer new enthusiasts for a start-up café business. The researcher recommends that up-coming business owners, who plan on opening a cafeteria, must consider marketing strategies as a useful tool to promote their ideas.
The thesis is divided into different sections. The theoretical background focuses on the history of coffee. There can be no cafeteria without coffee. The starting point to collect informative data is seeking inspiration from history. The theory includes the concepts of green marketing, customer segmentation, social media marketing, and most importantly marketing strategies. Data were gathered from an interview, by visiting locations, by conducting an observation, visiting premises, researching websites, and social media platforms.
To investigate the research problem, a semi-structured interview, net scouting, and non- participant observation were conducted. A qualitative approach was employed in the interview to elicit narratives enabling rich insights about the influence of sustainable eateries on public awareness and participation. With the findings of this research and the knowledge of marketing strategies, the author is better prepared for a future business.
The results of the study demonstrate the importance of marketing strategies in the café business and some invaluable insights on the target user behaviour. The author gained knowledge to develop better marketing strategies and cater to sustainable societies in the future cafeteria. This research is a short guide to steer new enthusiasts for a start-up café business. The researcher recommends that up-coming business owners, who plan on opening a cafeteria, must consider marketing strategies as a useful tool to promote their ideas.