Designing visual identity for the Talent Heist event of The Shortcut Oy
Nguyen, Thanh Tung (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061118328
https://urn.fi/URN:NBN:fi:amk-2020061118328
Tiivistelmä
This thesis report implements a new design of visual identity for an event organized by the client organization, The Shortcut Oy. The main objective of this thesis was to create a visual identity that would advance the visibility for an event, Talent Heist, by using brand identity content provided by the client organization. The thesis report presents various designs which will be used as marketing material for the organization’s campaigns and serve as samples for future events. The project process is based on the author’s practical experiences in designing visual identity in previous projects and draws on the literature on brand identity and visual identity design concepts.
In this project, visual identity designs were created using Adobe Illustrator CC, a common software tool in graphic design, which was first released in 1987. Illustrator allows designers to create contents such as logos, clip art, typography etc. The created content can be used for such purposes as printing, online publication, and digital media animation.
The thesis report contains two main sections, consisting of a theoretical and empirical section. In the theoretical section, the concepts of branding and brand identity are defined, followed by the organization’s brand identity guideline. The event’s visual identity process and implementation are described in the empirical section.
Information and requirements for the event were collected by interviewing the Project Manager responsible for organizing the event. Based on the data collected, the visual identity design of the event was created in 4 stages: 1. research and observation, 2. development, 3. design and 4. feedback and recommendation. The final designs have been officially used for the event’s promotion and received positive feedback from the Head of Visual Brand and Design Management. Hence, the main objective of the thesis project has been fulfilled.
In this project, visual identity designs were created using Adobe Illustrator CC, a common software tool in graphic design, which was first released in 1987. Illustrator allows designers to create contents such as logos, clip art, typography etc. The created content can be used for such purposes as printing, online publication, and digital media animation.
The thesis report contains two main sections, consisting of a theoretical and empirical section. In the theoretical section, the concepts of branding and brand identity are defined, followed by the organization’s brand identity guideline. The event’s visual identity process and implementation are described in the empirical section.
Information and requirements for the event were collected by interviewing the Project Manager responsible for organizing the event. Based on the data collected, the visual identity design of the event was created in 4 stages: 1. research and observation, 2. development, 3. design and 4. feedback and recommendation. The final designs have been officially used for the event’s promotion and received positive feedback from the Head of Visual Brand and Design Management. Hence, the main objective of the thesis project has been fulfilled.