Business model for an online clothing store in Finland
Le, Tuyen (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061618878
https://urn.fi/URN:NBN:fi:amk-2020061618878
Tiivistelmä
This thesis aims to create a business model for an online clothing store in Finland, named Poppy T&J. The main focus is to study existing business models of the fashion industry as a reference to develop Poppy T&J’s business model. The thesis also tries to examine the PESTEL conditions in Finland.
Based on a review of the literature on different types of business models, business model canvas theories were selected to implement the business idea. Further research was also conducted about the most critical theoretical frameworks, such as social media marketing and PESTEL analysis. The research method for this thesis was qualitative with a case study research. Moreover, the research approach is deductive.
A business model canvas for Poppy T&J was the most significant result in this study. In addition, a comparison of the three different clothing brands was carried out to study their business models. The results of the PESTEL conditions in Finland serve as an overview of the macro-environmental factors in Finland. This thesis is a notable guide to start with a business idea in the fashion industry; therefore, in order to run the business, further researches should be studied.
Based on a review of the literature on different types of business models, business model canvas theories were selected to implement the business idea. Further research was also conducted about the most critical theoretical frameworks, such as social media marketing and PESTEL analysis. The research method for this thesis was qualitative with a case study research. Moreover, the research approach is deductive.
A business model canvas for Poppy T&J was the most significant result in this study. In addition, a comparison of the three different clothing brands was carried out to study their business models. The results of the PESTEL conditions in Finland serve as an overview of the macro-environmental factors in Finland. This thesis is a notable guide to start with a business idea in the fashion industry; therefore, in order to run the business, further researches should be studied.