Global Android Smartphone Market: Strategy Recommendations
Sedov, Nikolai (2020)
Lataukset:
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020070319490
https://urn.fi/URN:NBN:fi:amk-2020070319490
Tiivistelmä
The purpose of the research is to provide recommendations on business strategies for participants of the global Android smartphone market.
The recommendations were developed through a descriptive and exploratory research of various related topics – first, the market was overviewed in general, then, products, pricing and general strategies of the case companies were analysed. The main theoretical concepts used were David Aaker’s market analysis dimensions, Wiley Encyclopaedia of Management’s market competition spectrum, part of the 4P “Marketing Mix”, Joel Dean’s “Pricing Policies for New Products” and Porter’s Generic Strategies. The information was obtained from secondary sources.
The conclusion chapter presents an overview of the market, products, pricing, and strategies of the case market leader companies. From there, some general recommendations for other market participants and potential new entrants are provided. Nikolai Sedov
Global Android Smartphone Market: Strategy Recommendations, 55 pages
LAB University of Applied Sciences
International Business, Lappeenranta
Thesis 2020
Instructor: Jaani Väisänen, LAB University of Applied Sciences (Senior Lecturer)
The purpose of the research is to provide recommendations on business strategies for participants of the global Android smartphone market.
The recommendations were developed through a descriptive and exploratory research of various related topics – first, the market was overviewed in general, then, products, pricing and general strategies of the case companies were analysed. The main theoretical concepts used were David Aaker’s market analysis dimensions, Wiley Encyclopaedia of Management’s market competition spectrum, part of the 4P “Marketing Mix”, Joel Dean’s “Pricing Policies for New Products” and Porter’s Generic Strategies. The information was obtained from secondary sources.
The conclusion chapter presents an overview of the market, products, pricing, and strategies of the case market leader companies. From there, some general recommendations for other market participants and potential new entrants are provided.
The recommendations were developed through a descriptive and exploratory research of various related topics – first, the market was overviewed in general, then, products, pricing and general strategies of the case companies were analysed. The main theoretical concepts used were David Aaker’s market analysis dimensions, Wiley Encyclopaedia of Management’s market competition spectrum, part of the 4P “Marketing Mix”, Joel Dean’s “Pricing Policies for New Products” and Porter’s Generic Strategies. The information was obtained from secondary sources.
The conclusion chapter presents an overview of the market, products, pricing, and strategies of the case market leader companies. From there, some general recommendations for other market participants and potential new entrants are provided.
Global Android Smartphone Market: Strategy Recommendations, 55 pages
LAB University of Applied Sciences
International Business, Lappeenranta
Thesis 2020
Instructor: Jaani Väisänen, LAB University of Applied Sciences (Senior Lecturer)
The purpose of the research is to provide recommendations on business strategies for participants of the global Android smartphone market.
The recommendations were developed through a descriptive and exploratory research of various related topics – first, the market was overviewed in general, then, products, pricing and general strategies of the case companies were analysed. The main theoretical concepts used were David Aaker’s market analysis dimensions, Wiley Encyclopaedia of Management’s market competition spectrum, part of the 4P “Marketing Mix”, Joel Dean’s “Pricing Policies for New Products” and Porter’s Generic Strategies. The information was obtained from secondary sources.
The conclusion chapter presents an overview of the market, products, pricing, and strategies of the case market leader companies. From there, some general recommendations for other market participants and potential new entrants are provided.