Improving Advertising Activity of the Organization – Case: Adidas
Parfenov, Mikhail; Akaev, Eduard (2019)
Parfenov, Mikhail
Akaev, Eduard
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020090720157
https://urn.fi/URN:NBN:fi:amk-2020090720157
Tiivistelmä
This paper focuses on advertising activity on the enterprise. The work aims to blend theoretical and practical study of the subjects to facilitate application of existing knowledge on them to real business strategies.
The very advertisement allows you to attract the attention of potential buyers to certain services or products, to simulate the behavior of these buyers, to demonstrate the usefulness and importance of the offered goods and services, and to form a positive image of the company for consumers.
From the economic point of view, importance of advertising is revealed in the implementation of the law of expanded production of goods and services, since it creates a favorable ground for competition and provides consumers with information about alternatives.
The urgency of the chosen topic of work is because at present advertising activity is one of the most important marketing functions performed by the absolute majority of participants in market activity.
To achieve goals of work were used both qualitative and quantitative analyses for better understanding theory as well as counting situation on the market to give better recommendations for improvement advertising activity of LLC Adidas.
The very advertisement allows you to attract the attention of potential buyers to certain services or products, to simulate the behavior of these buyers, to demonstrate the usefulness and importance of the offered goods and services, and to form a positive image of the company for consumers.
From the economic point of view, importance of advertising is revealed in the implementation of the law of expanded production of goods and services, since it creates a favorable ground for competition and provides consumers with information about alternatives.
The urgency of the chosen topic of work is because at present advertising activity is one of the most important marketing functions performed by the absolute majority of participants in market activity.
To achieve goals of work were used both qualitative and quantitative analyses for better understanding theory as well as counting situation on the market to give better recommendations for improvement advertising activity of LLC Adidas.