Integration of a start-up company into its market
Gharib, Hesamoddin (2020)
2020
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2020102121475
http://urn.fi/URN:NBN:fi:amk-2020102121475
Tiivistelmä
Businesses and especially start-ups, face significant problems while integrating into their target market. In this context, market integration definition is the extent to which a company remains profitable and relevant in competition after entering a new business environment. Some globally successful corporations have failed to integrate into their markets due to a lack of a concrete strategy implementation. This study aims to identify methods in which a business can achieve maximum profitability in different stages of market entry.
Based on the review of the market trends and customer behavior analysis, the study indicates that businesses must develop a comprehensive business strategy before entering a new market. The results suggest that developing a sufficient level of market research can help organizations to identify market developments, consumer behavior, and competitor’s performance and plan a market strategy accordingly. Further study is required to understand other factors that influence market integration.
Based on the review of the market trends and customer behavior analysis, the study indicates that businesses must develop a comprehensive business strategy before entering a new market. The results suggest that developing a sufficient level of market research can help organizations to identify market developments, consumer behavior, and competitor’s performance and plan a market strategy accordingly. Further study is required to understand other factors that influence market integration.