The future of budget accommodation post COVID-19 : Case study: Cheapsleep Hostel Helsinki
Nguyen, Phat Tai (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020102921794
https://urn.fi/URN:NBN:fi:amk-2020102921794
Tiivistelmä
The study aims to explain how the future of budget accommodation business could be developing and refer to future actions that could help to improve budget accommodation business’s performance post COVID-19.
The thesis consists of a literature study from multiple journals, articles supporting main idea of thesis, analysing budget accommodation business in current market together with its impact on customer trend. Moreover, thesis evaluates devastating impact of COVID-19 to tourism industry in general and chosen budget accommodation organization in specific. Impact on case study company was also analysed in different aspects in order to see clearly COVID-19’s hit.
Case study research about Cheapsleep Hostel Helsinki as a case company was made by qualitative research methodology, revealing a big picture how heavily company was affected, its plans to cope with current pandemic and forthcoming strategies. Interview conducted with Cheapsleep Hostel Helsinki general manager Mr Gleb Pripachkin opens a deeper perspective with real impact caused by COVID-19 pandemic. The case study is a good example proving that COVID-19 is a disastrous event, coping with and surviving through it would be an unsurprisingly difficult task that hospitality industry will have headache whilst solving, more importantly, the future of budget accommodation business depends on players like Cheapsleep Hostel Helsinki.
The thesis consists of a literature study from multiple journals, articles supporting main idea of thesis, analysing budget accommodation business in current market together with its impact on customer trend. Moreover, thesis evaluates devastating impact of COVID-19 to tourism industry in general and chosen budget accommodation organization in specific. Impact on case study company was also analysed in different aspects in order to see clearly COVID-19’s hit.
Case study research about Cheapsleep Hostel Helsinki as a case company was made by qualitative research methodology, revealing a big picture how heavily company was affected, its plans to cope with current pandemic and forthcoming strategies. Interview conducted with Cheapsleep Hostel Helsinki general manager Mr Gleb Pripachkin opens a deeper perspective with real impact caused by COVID-19 pandemic. The case study is a good example proving that COVID-19 is a disastrous event, coping with and surviving through it would be an unsurprisingly difficult task that hospitality industry will have headache whilst solving, more importantly, the future of budget accommodation business depends on players like Cheapsleep Hostel Helsinki.