Creating a pricing strategy for a case company ABC Oy
Duong, Huong (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020111923421
https://urn.fi/URN:NBN:fi:amk-2020111923421
Tiivistelmä
The purpose of the research is to identify the most suitable pricing technique for a case company. The company has a simple business model and it operates in a relatively competitive market. Lacking of a specific pricing strategy is the main reason for its unsuccessful performance. Therefore, it is an urge for the company to develop an appropriate pricing technique. The chosen technique must comply with theoretical framework and practical data. Based on the proposed pricing model, a suitable pricing strategy is then created.
Theoretical insights are sourced from books, articles and blogs. The objective of the literature review is to find out feasible pricing approaches and key metrics for gaining business insights. The two courses of data set background and principle for strategy development process.
A combination of qualitative and quantitative research was used to achieve data integrity. The current business situation is assessed by conducting interview with the firm’s manager, collecting customer preference from survey and processing sales data. In the end, value-based pricing is considered as the most beneficial for the company. Suggestions from the created strategy grants it a good chance to achieve financial success.
Theoretical insights are sourced from books, articles and blogs. The objective of the literature review is to find out feasible pricing approaches and key metrics for gaining business insights. The two courses of data set background and principle for strategy development process.
A combination of qualitative and quantitative research was used to achieve data integrity. The current business situation is assessed by conducting interview with the firm’s manager, collecting customer preference from survey and processing sales data. In the end, value-based pricing is considered as the most beneficial for the company. Suggestions from the created strategy grants it a good chance to achieve financial success.