The relation between digital marketing and the tourism industry In Vietnam
Nguyen Le Cat, Tuong (2020)
Lataukset:
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112023525
https://urn.fi/URN:NBN:fi:amk-2020112023525
Tiivistelmä
The primary objective of the study is to figure out the key potentials of the tourism industry in Vietnam and which aspects of digital marketing affect the industry the most. The research will give more information to the people who intend to do a tourism startup in Vietnam. This study is not only a good reference to help people understand typical types of tourism in Vietnam but also a great chance to discuss the impact of digital marketing on the industry.
This research will study more about food, local, and eco-tourism, especially in infamous areas because those places are mysterious for all tourists with different natural scenes, cultures, customs, minorities, etc. Regarding the study, digital marketing plays an important role when bringing rural areas of Vietnam as well as improving the Vietnamese tourism image to everyone in the world. Based on the findings, the research could dig deeper into the situation and figure out some optimal solutions to boost the development of the nation branding into a higher level.
This research will study more about food, local, and eco-tourism, especially in infamous areas because those places are mysterious for all tourists with different natural scenes, cultures, customs, minorities, etc. Regarding the study, digital marketing plays an important role when bringing rural areas of Vietnam as well as improving the Vietnamese tourism image to everyone in the world. Based on the findings, the research could dig deeper into the situation and figure out some optimal solutions to boost the development of the nation branding into a higher level.