Transition from cash payments to digital money from the youth perspective
Puusniekka, Noona (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112524274
https://urn.fi/URN:NBN:fi:amk-2020112524274
Tiivistelmä
The purpose of this thesis was to study the transition from cash payments to digital money from the youth perspective. The main emphasis was on understanding the tools and the methods that the late adolescents are utilizing for managing their daily financials with digital money.
In order to map the theoretical foundation for this thesis, the general transformation towards digital payment methods, especially within the Nordic countries, was visited, as well as the concept of financial literacy. In addition, the specific target group of late adolescents was studied in order to understand the key attributes characterizing this target group.
During the study phase, semi-structured theme interviews were used as the main method for obtaining primary data. Altogether 11 late adolescents were interviewed and these interviews revealed a number of both digital and non-digital tools and methods that late adolescents are utilizing when managing their daily financials. In addition, mind-mapping and creating personas were used as methods while analyzing the interviews.
This thesis provides value to developers that are creating financial services towards young people, as well as to bank representatives who are working with enhancing product suite and communication towards the young customer segment.
In order to map the theoretical foundation for this thesis, the general transformation towards digital payment methods, especially within the Nordic countries, was visited, as well as the concept of financial literacy. In addition, the specific target group of late adolescents was studied in order to understand the key attributes characterizing this target group.
During the study phase, semi-structured theme interviews were used as the main method for obtaining primary data. Altogether 11 late adolescents were interviewed and these interviews revealed a number of both digital and non-digital tools and methods that late adolescents are utilizing when managing their daily financials. In addition, mind-mapping and creating personas were used as methods while analyzing the interviews.
This thesis provides value to developers that are creating financial services towards young people, as well as to bank representatives who are working with enhancing product suite and communication towards the young customer segment.