Conceptualizing and designing coffee-based drinks : Case study : Makea Coffee
Petrov, Iurii (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020113025142
https://urn.fi/URN:NBN:fi:amk-2020113025142
Tiivistelmä
The goal of this thesis was to conceptualize and design coffee-based drinks based on Makea Coffee’s customers, their tastes, predilections and desire. The objective of the project was to create products for the company, create a value and present full information to the general manager.
The product development process was made based on combination of customers’ data with trends, concepts, and ideas that can create a conceptual drink. Qualitative research methods were used.
The thesis provides solutions and considerations for future studies and company’s operations with the development of the product designed for the Christmas limited collection
The product development process was made based on combination of customers’ data with trends, concepts, and ideas that can create a conceptual drink. Qualitative research methods were used.
The thesis provides solutions and considerations for future studies and company’s operations with the development of the product designed for the Christmas limited collection