Market research for an agricultural company in South Karelia
Bui, Trang Jr; Nguyen, Phuc Jr (2020)
Bui, Trang Jr
Nguyen, Phuc Jr
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120125507
https://urn.fi/URN:NBN:fi:amk-2020120125507
Tiivistelmä
The objective of this thesis was to segment market, analyze and research on specific market segments as well as competition in the market, then suggest suitable future plan or possible solutions for the company to improve company’s performance in the market.
Theoretical insights were taken and learnt mostly from literature books, articles. More- over, some basics and advanced concepts related to market research or analysis and methods for evaluating competitive performance were mentioned in the theoretical part, which would be used as the base information for analyzing and collecting empiri- cal data.
Qualitative research method was used as the main tool for this study. Thus, the data for this thesis were collected from interviews with the case company founder and its targeted customer segments.
Based on the study, the case company is going through early period of start-up busi- ness that must face several challenges slowing down the improvement. Despite of some challenges from internal and external factors, the case company’s plan and vi- sion clearly have considerable potentials and advantages to develop and expand the businesses in a long run. In addition, some solutions were provided for improving the case company performance such as pricing strategies, product quality or delivery.
Theoretical insights were taken and learnt mostly from literature books, articles. More- over, some basics and advanced concepts related to market research or analysis and methods for evaluating competitive performance were mentioned in the theoretical part, which would be used as the base information for analyzing and collecting empiri- cal data.
Qualitative research method was used as the main tool for this study. Thus, the data for this thesis were collected from interviews with the case company founder and its targeted customer segments.
Based on the study, the case company is going through early period of start-up busi- ness that must face several challenges slowing down the improvement. Despite of some challenges from internal and external factors, the case company’s plan and vi- sion clearly have considerable potentials and advantages to develop and expand the businesses in a long run. In addition, some solutions were provided for improving the case company performance such as pricing strategies, product quality or delivery.