Raising awareness of personnel about intercultural communication : Case : Company X
Kulieva, Elmira (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120426191
https://urn.fi/URN:NBN:fi:amk-2020120426191
Tiivistelmä
In the world of global changing economics and rapidly increased changes in the demand of clients, services and communication have always been the key element of connection with customers. Cross-cultural management examines the concept of culture and its dimensions and relates these to work in a range of different locations, organizations, and sectors. The aim of this thesis is to study intercultural communication as a tool for achieving a high level of service in Company X. In recommendations make its personnel aware of how to meet customer needs through intercultural communication.
In this research, the author used inductive research approach and utilize qualitative analysis methods. The secondary data is collected from specific books, journals, and online-based publications, and peer-reviewed articles. Primary data is collected from an interview with the Company X employees.
The theory about cross-cultural or intercultural communication and the concept of Meyer’s theory of scales and Lewis model of cross-cultural communications are used for better understanding the main idea of the relationship between culture, organizations and how it could be utilized in business management according to a specific case in the form of guideline.
In this research, the author used inductive research approach and utilize qualitative analysis methods. The secondary data is collected from specific books, journals, and online-based publications, and peer-reviewed articles. Primary data is collected from an interview with the Company X employees.
The theory about cross-cultural or intercultural communication and the concept of Meyer’s theory of scales and Lewis model of cross-cultural communications are used for better understanding the main idea of the relationship between culture, organizations and how it could be utilized in business management according to a specific case in the form of guideline.