Storytelling as an informational tool in the tourism industry: Case: VisitLappeenranta
Malevanaia, Ekaterina (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120726692
https://urn.fi/URN:NBN:fi:amk-2020120726692
Tiivistelmä
The purpose of the thesis was to determine storytelling as an informational tool in the tourism industry. The author was responsible for clarifying the subject from the theoretical and research points of view.
The theoretical part included the meaning of the storytelling, significant parts, benefits, and the tool’s role in E-marketing and tourism.
The writer used the qualitative research method, represented as interviews with the professionals and the brand’s workers. Interview questions were sent by email.
In the last part, she had to define the case brand’s situation and provide useful recommendations.
The theoretical part included the meaning of the storytelling, significant parts, benefits, and the tool’s role in E-marketing and tourism.
The writer used the qualitative research method, represented as interviews with the professionals and the brand’s workers. Interview questions were sent by email.
In the last part, she had to define the case brand’s situation and provide useful recommendations.