Development of Digital Marketing in Esports
Denisov, Vladimir (2020)
2020
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2020120927238
http://urn.fi/URN:NBN:fi:amk-2020120927238
Tiivistelmä
Electronic sports or esports nowadays is a billion-dollar industry with a multimillion au-dience rapidly growing worldwide. Esports industry is reaching its momentum during the past few decades and expected to become the most financially lucrative enter-tainment market on the planet.
The aim of this research is to analyze the esports ecosystem and define possible ways of brand promotion based on the esports industry. On an example of one the most prominent and recognizable esports organization in CIS region – ForZe esports, the author will analyze main marketing strategies applied in esports sphere and how does a professional esports team engage the audience and attract new sponsors.
The aim of this research is to analyze the esports ecosystem and define possible ways of brand promotion based on the esports industry. On an example of one the most prominent and recognizable esports organization in CIS region – ForZe esports, the author will analyze main marketing strategies applied in esports sphere and how does a professional esports team engage the audience and attract new sponsors.