Social media marketing plan for Askartelukauppa Tmi Leila Tervapuro
Kukkonen, Meri (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121728873
https://urn.fi/URN:NBN:fi:amk-2020121728873
Tiivistelmä
The purpose of this thesis was to create a social media marketing plan for Askartelukauppa Tmi Leila Tervapuro. The thesis examines what social media marketing is and how Facebook, Instagram and Pinterest can be utilised in a company. It also explores the commissioning company’s competitors to perceive how they exploit social media marketing channels. The thesis is executed as a development task and resulting in a social media marketing plan and a social media marketing year clock for the commissioning company.
The theoretical background was defined to focus on digital marketing communication, content strategy and social media marketing environment. The theory also examines the social media marketing process and how social media marketing can be measured.
The current situation of the commissioning company’s social media marketing was researched by an indepth interview. When the starting points were discovered, the company’s competitors’ social media marketing activities were researched with benchmarking. After the benchmarking analysis, the thesis continues with the creation process of the social media marketing plan, by describing the step-by-step process of how the plan was composed and what are the plan’s contents.
The result of the development task is a clear, simple, user-friendly and time-effective social media marketing plan and a supportive social media marketing year clock. The social media marketing plan follows a four-stage social media marketing process. The year clock suggests monthly events and themes during a year for content creation. Together these created models propose which social media marketing channels to exploit and how. Moreover, they offer ideas for what kind of content to post, clarify planning and facilitate time scheduling.
The theoretical background was defined to focus on digital marketing communication, content strategy and social media marketing environment. The theory also examines the social media marketing process and how social media marketing can be measured.
The current situation of the commissioning company’s social media marketing was researched by an indepth interview. When the starting points were discovered, the company’s competitors’ social media marketing activities were researched with benchmarking. After the benchmarking analysis, the thesis continues with the creation process of the social media marketing plan, by describing the step-by-step process of how the plan was composed and what are the plan’s contents.
The result of the development task is a clear, simple, user-friendly and time-effective social media marketing plan and a supportive social media marketing year clock. The social media marketing plan follows a four-stage social media marketing process. The year clock suggests monthly events and themes during a year for content creation. Together these created models propose which social media marketing channels to exploit and how. Moreover, they offer ideas for what kind of content to post, clarify planning and facilitate time scheduling.