Investing views, habits, and tendencies of millennial generation in USA
Tikhomirova, Daria (2020)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121428028
https://urn.fi/URN:NBN:fi:amk-2020121428028
Tiivistelmä
This Bachelor's thesis research was to study investing views, habits, and tendencies of the Millennial generation in the United States of America. This study aimed to determine how well-informed the Millennial generation in the USA about investing. Another two primary objectives were to analyze the reasons for the decline in investment of this generation. As well as to formulate the overview of how FINTECH companies advertise their services to Millennial generation. Due to the high level of interest among this group in this industry.
This study includes a theoretical framework which provides a thesis with secondary data of existing research and online sources. The primary data collected through a quantitative research method in the form of a survey.
The theory of this thesis investigates the main specifications of the reasons for the decline in investment, investing views and habits of Millennials. Besides indicating the basic principles of investment and the attitude of the generation to such. Including consideration of marketing strategies of FINTECH companies for possible subsequent implementation in traditional financial institutions.
The primary quantitative data in the form of the survey involved the generation of Millennials across America. This study recruited 132 participants, including 87 Gen-Y.1 respondents and 45 Gen-Y.2 respondents. The results were analyzed with the help of SPSS. The gathered data from the questionnaire concerning topics of saving and investing, attitudes to the investment of the Millennial generation, risk attitude and basic understanding.
The results of this research presented that there are several reasons for the decline in investment. The two main ones are lack of capital and lack of appropriate financial education. 85% of respondents said that they believe that the main reason for financial illiteracy among their generation is the lack of appropriate education in educational institutions. The author attributes the high level of student loan debt to the lack of savings funds for investment. The inability to budget personal finances along with a low level of financial education is the reason for challenges in paying off educational loans. It was determined that many traditional financial institutions are experiencing a decline in the interest of this generation. The lack of trust and revision of values in this generation is the reason for the decline in interest. The level of financial education of Millennials is considered as low
This study includes a theoretical framework which provides a thesis with secondary data of existing research and online sources. The primary data collected through a quantitative research method in the form of a survey.
The theory of this thesis investigates the main specifications of the reasons for the decline in investment, investing views and habits of Millennials. Besides indicating the basic principles of investment and the attitude of the generation to such. Including consideration of marketing strategies of FINTECH companies for possible subsequent implementation in traditional financial institutions.
The primary quantitative data in the form of the survey involved the generation of Millennials across America. This study recruited 132 participants, including 87 Gen-Y.1 respondents and 45 Gen-Y.2 respondents. The results were analyzed with the help of SPSS. The gathered data from the questionnaire concerning topics of saving and investing, attitudes to the investment of the Millennial generation, risk attitude and basic understanding.
The results of this research presented that there are several reasons for the decline in investment. The two main ones are lack of capital and lack of appropriate financial education. 85% of respondents said that they believe that the main reason for financial illiteracy among their generation is the lack of appropriate education in educational institutions. The author attributes the high level of student loan debt to the lack of savings funds for investment. The inability to budget personal finances along with a low level of financial education is the reason for challenges in paying off educational loans. It was determined that many traditional financial institutions are experiencing a decline in the interest of this generation. The lack of trust and revision of values in this generation is the reason for the decline in interest. The level of financial education of Millennials is considered as low