E-Commerce shop and marketing plan for Retro Rebuilds
Betancourt, Philippe; Zuromskis, Vilis (2020)
Betancourt, Philippe
Zuromskis, Vilis
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121729037
https://urn.fi/URN:NBN:fi:amk-2020121729037
Tiivistelmä
This thesis project began with the client's need for an online store and digital marketing strategy to expand its business beyond a third-party platform for web sales. Having their own webstore would allow them to better engage in their chosen market of used video game consoles, yet they lacked a clear idea and knowledge of how to do this by themselves. The outcome of the thesis project is an e-commerce package that includes a fully functioning online store with a marketing plan.
The client company "Retro Rebuilds" was established by combining the client's hobbies of customized electronics and art. Based in San Francisco, the client has been engaged in customized retro console refurbishing and re-selling since 2019.
The project was separated into two main modules that would divide building the store and developing a marketing plan for the client. This allowed the work to be divided equally between the students involved in the project work for the client.
The project results were deemed acceptable by the client, completing our set objectives successfully. Future developments expect that the client business will be able to grow if they continue to utilize the project deliverables made during this thesis. The client is now able to maintain and continue to develop their business independently.
The client company "Retro Rebuilds" was established by combining the client's hobbies of customized electronics and art. Based in San Francisco, the client has been engaged in customized retro console refurbishing and re-selling since 2019.
The project was separated into two main modules that would divide building the store and developing a marketing plan for the client. This allowed the work to be divided equally between the students involved in the project work for the client.
The project results were deemed acceptable by the client, completing our set objectives successfully. Future developments expect that the client business will be able to grow if they continue to utilize the project deliverables made during this thesis. The client is now able to maintain and continue to develop their business independently.