Design of a digital product to encourage the community to recycle in Russia
Nazarova, Mariia (2020)
Nazarova, Mariia
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121829502
https://urn.fi/URN:NBN:fi:amk-2020121829502
Tiivistelmä
Russia recycles only 6 % of a waste stocking. The rest amount stays in landfills. Even though Russia has not implemented the recycling procedure on the state level, many non-commercial and private organizations provide recycling services. Thus, the following question arises: Why Russian citizens do not recycle?
The research aimed to discover what factors can drive Russian citizens to start recycling. The thesis explored the potential of integrating frameworks and tools of behavior change and product designs. Furthermore, the thesis described Russia's current recycling situation based on statistics, law regulations, and the latest recycling news. Finally, the thesis explored the existing solutions presented in the Russian market.
The research's outcome is a prototype of the application for users located in Saint Petersburg, Russia. The application aims to facilitate recycling. The thesis research drew an inductive method. The author applied a mixed-methods approach to collect data. The implementation process included identifying users’ barriers and needs based on a user survey. Additionally, the author identified the target audience and presented an analysis of possible competitors. Finally, behavior change design frameworks and strategies were used to create features of the application. Besides, five interviews were conducted to understand the efficacy of the solution. According to interview results, the created solution might be an impactful approach to influence people to start recycling.
The research findings conclude that a possible digital solution might be created based on behavior change design frameworks, product design tools, and analysis of the Russian community's desires and obstacles. The digital solution should include convenient navigation to recycling points, barcode scanning of waste items, waste collect order, infographics about the impact of individual’s recycling on the environment, educational materials, and test of knowledge.
The research aimed to discover what factors can drive Russian citizens to start recycling. The thesis explored the potential of integrating frameworks and tools of behavior change and product designs. Furthermore, the thesis described Russia's current recycling situation based on statistics, law regulations, and the latest recycling news. Finally, the thesis explored the existing solutions presented in the Russian market.
The research's outcome is a prototype of the application for users located in Saint Petersburg, Russia. The application aims to facilitate recycling. The thesis research drew an inductive method. The author applied a mixed-methods approach to collect data. The implementation process included identifying users’ barriers and needs based on a user survey. Additionally, the author identified the target audience and presented an analysis of possible competitors. Finally, behavior change design frameworks and strategies were used to create features of the application. Besides, five interviews were conducted to understand the efficacy of the solution. According to interview results, the created solution might be an impactful approach to influence people to start recycling.
The research findings conclude that a possible digital solution might be created based on behavior change design frameworks, product design tools, and analysis of the Russian community's desires and obstacles. The digital solution should include convenient navigation to recycling points, barcode scanning of waste items, waste collect order, infographics about the impact of individual’s recycling on the environment, educational materials, and test of knowledge.