Medical solid waste and wastewater treatment business in Vietnam : Market analysis and developing a competitive marketing strategy for selling medical solid waste and wastewater treatment equipment
Bui, Thien Toan (2011)
Bui, Thien Toan
Lahden ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011111514604
https://urn.fi/URN:NBN:fi:amk-2011111514604
Tiivistelmä
When sustainable development increasingly becomes the global trend, it is also the time that the developing world really demands for cleantech solutions from the western countries to resolve environmental problems it is encountering. In the writer’s opinion, this is not just the supply-demand relation following the market principle purely, but for common benefits of human beings in our planet as well. From that perspective and in the hope that Vietnam will be prevented from dan-gerous infectious diseases, as well as environmental damages caused by hazardous hospital waste, this research has been conducted with respect to two research problems: 1. What is the market demand for hospital waste treatment solutions in Vietnam? 2. How can a western hospital waste treatment product manufacturer sell their products to customers in Vietnam successfully?
In order to get the research objectives done, the inductive approach and mixed methods research design are chosen. Theoretical discussions are associated with marketing management, competitive analysis, risk and stakeholder management, market entry mode and the Canvas business model. The empirical research has been carried out in 3 central cities and 9 provinces in the southern half of Vietnam. The primary data is collected through semi-structure and in-depth interviews with key stakeholders involved in this business in Vietnam.
The research results have shown that there is really urgent and large demand for hazardous medical solid waste and wastewater treatment equipment in Vietnam marketplace. Plus, the Vietnamese Ministry of Health just took a loan of $150 million for a nationwide hospital waste management and treatment performance improvement project from World Bank in 2011. This project is intended to be undertaken between 2011 and 2017 in accordance with the agreement between this ministry and the lender.
As a result, the market entry mode under the form of direct export to two local distributors, the detailed business model and the competitive marketing strategy have been proposed to the western hospital waste treatment products manufacturers.
In order to get the research objectives done, the inductive approach and mixed methods research design are chosen. Theoretical discussions are associated with marketing management, competitive analysis, risk and stakeholder management, market entry mode and the Canvas business model. The empirical research has been carried out in 3 central cities and 9 provinces in the southern half of Vietnam. The primary data is collected through semi-structure and in-depth interviews with key stakeholders involved in this business in Vietnam.
The research results have shown that there is really urgent and large demand for hazardous medical solid waste and wastewater treatment equipment in Vietnam marketplace. Plus, the Vietnamese Ministry of Health just took a loan of $150 million for a nationwide hospital waste management and treatment performance improvement project from World Bank in 2011. This project is intended to be undertaken between 2011 and 2017 in accordance with the agreement between this ministry and the lender.
As a result, the market entry mode under the form of direct export to two local distributors, the detailed business model and the competitive marketing strategy have been proposed to the western hospital waste treatment products manufacturers.